How to Prepare the Backend of Your Business for 2023

I hope you're having a beautiful one :)

This blog post is going to give you some food for thought on some tangible action steps you can take to prepare your business for 2023... ready to receive?

But before I share that.. I wanted to let you know that the waiting list to THE SECRET SOCIETY, my membership, is officially open!

If you absolutely love my content, my approach to business, the tangible value I share with you, and the *free* gems that I drop every week, then you're going to absolutely LOVE THE SECRET SOCIETY, especially if you're ready to IMPLEMENT and create results on a serious note in 2023.

But not just any kind of manifested results...

Manifestations like...

~ Finally feeling like you're building real, sustainable wealth through your online business(es)
Bringing in the amount you desire each & every month (and doing things with that money that feels good in the now but also supports your future abundance!)
~ Having a full proof business model & entrepreneurial journey with multiple income streams
~ Embodying the mindset & energetics of an entrepreneurial bad bitch
~ Creating content that strikes your ideal clientele right in the heart and harmonizes an everlasting community economy
~ Experiencing what it's truly like to have time freedom in your business-- the kind where your bank account is so full, you don't even feel concerned with what you're going to sell next
~ Knowing how to use your money to create assets (passive + active + longevity holding) in the now & in the future using your business' income

and more...

If you're really freaking interested... here's the link to join the waitlist:

https://spiritualbadbitch.com/becomeamember2023/

*Adding your name to the list will grant you a special discount for the year investment + monthly option, so get on there if you feel the vibe. 💋

Anyways... let's get on with the content of this email:

WAIT... WHAT DO YOU MEAN BACKEND, FALYN?

In essence, the backend of your business is made up by your internal systems, regulations, and BTS operational protocols - likely, a lot of this is delegated at some point.

I won't cover each one of these in this post, but that can look like:

Standard operating procedures
Legal agreements + contracts
Seamless user experience
Systems & automations (tech)
Accounting + bookkeeping
Customer support
Client onboarding + off-boarding
Testimonial + feedback collection
...to name most!

YOU PROBABLY HAVE SOME OF THIS IMPLEMENTED ALREADY... BUT AS YOU GROW & THINGS CHANGE & YOU LEARN LESSONS FROM YOUR ENTREPRENEURIAL JOURNEY... YOU'VE GOT TO CREATE MORE SEAMLESS, EFFICIENT, CLEAR, AND UPGRADED WAYS TO KEEP IT ALL UP TO SPEED.

>> This is how you continue to hold space for more growth AND create more time & energetic freedom in your business... when you have organization, structure, and seamlessness in the backend!<<

WHAT TO DO 🥂

NO. 01: ENSURE YOUR PRIVACY POLICY + TERMS & CONDITIONS ARE UPDATED.

These two "agreements" serve as a statute between You (your business) & your customers / clients / students. Having these in place, updated, and visible ensure that your work, time, and business is protected and that your client's investments & experiences are protected.

Pro tip: have a consent protocol or procedure that people physically or digitally have to agree to the terms (this is present in everything I sell via https://spiritualbadbitch.com/termsandconditions/).

...That way, anytime someone tries to pull something outside of the agreement entered to, everyone has legal grounds to protect themselves. 💁🏽‍♀️ *this isn't legal advice, btw. I would suggest hiring a lawyer or purchasing relevant legal agreements to utilize within your business.

NO. 02: ENSURE THE LINKS TO YOUR COURSES, LEGAL AGREEMENTS, AFFILIATE SALES, SOCIAL MEDIAS, ETC. ARE UPDATED WITH THE PROPER DOMAIN ALIASES.

Straight to the point: make sure that wherever you have things linked that the link is still active + working properly, especially if these are sign up forms, social media channels, or places where you secure the bag. 💰 You want to ensure your digital trail is seamlessly accessible to people who are on it.

IDEA: Update the Terms & Conditions + Privacy Policy links from your website on your external course hosting platform

NO. 03: ENSURE THE COPY + CONTENT INSIDE OF THE EMAILS ON YOUR AUTOMATED SALES FUNNEL(ES) ARE UPDATED TO CURRENT RELEVANCY.

The copy inside of my automated sales funnels in 2020 would definitely not be relevant to the current climate because:

1. We aren't in lockdown or quarantine
2. The 2020 economy was completely different
3. The basis of emotional connection during that time is a little different than it is now... language wise.

POINT: Update the languaging & storytelling around the sales part of your offers within your automated sales funnels are consistent with current topics + times so that it's relevant to your audience & potential clientele.

NO. 04: HAVE PAPER TRAILS OF RESPONSES + STEPS TO HOW YOU HANDLE COMMON CLIENT SUPPORT INQUIRIES SO THAT YOU CAN CREATE A STANDARD OPERATING PROCEDURE TO DELEGATE TO AN ASSISTANT.

Example: A *SNIPPET* of one of the SOPs for The Secret Society Membership regarding failed payments (rare, but it happens in every business):

1st ACTION | Send the following email template from The Assistant email (LOVE@spiritualbadbitch.com)

NEXT…

IF they respond to resolve their payment issue,

THEN follow up with: ACTION 2a. | Check to see if their payment has been successfully reprocessed OR Retry their payment if that option Is available (in Stripe it is) IF their payment has been successful,

THEN

ACTION 2a. | Send the following confirmation email template from The Assistant email (LOVE@spiritualbadbitch.com)

In essence,

BUSINESS GETS TO BE SIMPLE + STRAIGHT TO THE POINT WHEN YOU KEEP EVERYTHING UP TO DATE AND CREATE A SIMPLIFIED PROCESS FOR HANDLING COMMON BUSINESS EXPERIENCES.

Taking time over the last 5 years to legally protect myself with thorough contracts + user agreements, investing time into creating seamless user experiences, thoroughly checking the optimization of tech, and creating clear processes + standards has saved me time + energy and allowed me to make more $$$.

Want to get there? Meet me on the waitlist into TSS: https://spiritualbadbitch.com/becomeamember2023/

Love,
Falyn #QueenofConsciousMarketing #SpiritualBadBitch